Some thirteen months ago, our old shop on Highland Road hosted the Island Feather Launch Party! How time flies. This week, in the build-up to the fourth Fitness Festival event here in Southsea, we caught up with Island Feather founder Claudia to see how things have been going and to learn more about an exciting Inflatable Stand Up Paddleboard (iSUP) launch.
Hey Claudia, what’s been your biggest challenge this past year?
Thanks so much for the catch-up, I am so grateful for the love and support of our community both individuals and businesses. On reflection from last year, I would say the biggest challenge has been finding the time. I completely underestimated the amount of time starting a new business required and that although so much went into launching it, once it had launched I then had to keep the wheels spinning to make it a success.
I have worked full time alongside the business so at times this has been a struggle and taken its toll on me, my partner, friends and family. I wouldn’t have changed this, however I wish I had been more prepared and been able to give all my friends and family the heads up before being so unavailable. For anyone that knows me well, I live and breathe Island Feather and I dedicate all my time supporting it to be the best it can be as a young business.
For anyone that knows me well, I live and breathe Island Feather and I dedicate all my time supporting it to be the best it can be as a young business.
What’s been your proudest moment?
So when I wrote the business plan for Island Feather I created a section for Key Performance Indicators, Reporting and Measurements of Success. Although, the metrics I set out of the company were quite data orientated I did outline a qualitative section. One of the questions I asked myself was: “How will you know Island Feather is Successful?” with a few bullet point examples to follow.
One of these bullet points was seeing women around the world doing what they love and wearing Island Feather products to support their passions. I was at the beach in Southsea the other day heading back in from being out on my Stand Up Paddle-board and a lady was running along the promenade in an Island Feather Rash vest. I had to take a moment! It makes me so proud to see so many women, from all walks of life, doing what they love and wearing Island Feather products to support this. Head over to our Instagram page and you will see pictures that we have been able to repost of ladies doing what they love and “finding their freedom.”
Island Feather’s customers love the outdoors and watersports such as surfing, Wakeboarding, Stand Up Paddle-boarding and Yoga so we ensure that we provide products and events to support their lifestyle
What’s next for Island Feather? With the SUP and the tent in the pipeline, it seems Island Feather is fast evolving towards being a lifestyle brand. Was that a natural progression and a conscious decision?
You’re right! The vision for Island Feather has always been to be a lifestyle brand to support others to find their freedom. Island Feather’s customers love the outdoors and watersports such as surfing, Wakeboarding, Stand Up Paddle-boarding and Yoga so we ensure that we provide products and events to support their lifestyle. We are committed to our customers and issue customer feedback and product development questionnaires ensure that their voice is the driving force of any new products or designs.
The iSUP combines accessibility and quality to support you to find your freedom on the water. The Island Feather iSUP is a perfect board for any rider and any purpose. It is designed to float and glide easily, whilst having the right amount of curve to ride the waves. This board will also suit anyone wanting to combine SUP with sports such as Yoga, Pilates and Fitness. Check out our website to find out more about the technical specs.
You’ll be able to find Island Feather at this weekend’s Fitness Festival on Southsea Common. You can find out more information over on their various social media pages which I have linked below.